Affordable Lighting Solution for 360-Degree Shoots: Harlowe's Omni 360 Unveiled

Harlowe, a company known for lighting accessories aimed at influencers and amateurs, has released a $95 alternative called the Omni 360 that evenly illuminates with a diffused soft glow in all directions for 360-degree camera shoots. This provides a more affordable solution compared to the over $300 omnidirectional lights offered by companies like Bushman.

The Omni 360's 2W of light output can be boosted to up to 4W as needed, making it suitable for providing additional lighting for subjects near the camera. However, it may not be bright enough to fully illuminate a dark environment on its own.

This product fills a gap in the market, as popular 360-degree cameras from companies like DJI and Insta360 can cost over $500, and the existing omnidirectional lighting options are often more than half the price of the cameras themselves. The Omni 360 provides a more affordable alternative for creators and amateurs looking to enhance their 360-degree video and photography.

Bushman and other companies already sell omnidirectional camera lights for 360-degree shoots, but they typically start at over $300. Harlowe's Omni 360 aims to offer a budget-friendly solution that can evenly illuminate the scene while keeping costs down.

While the Omni 360 may not be as bright as some of the more expensive professional options, it could be a game-changer for creators on a budget who want to add high-quality lighting to their 360-degree video and photo setups. As the demand for 360-degree content continues to grow, affordable accessories like the Omni 360 could help lower the barrier to entry and enable more creators to experiment with the format.

Read the full story at The Verge.