Alexa+ AI Upgrade Aims to Revive Alexa Adoption in the UK

Amazon's long-awaited Alexa+ upgrade seeks to revive Britons' engagement with their Alexa devices through enhanced personality and understanding.

Amazon is pinning its hopes on the UK market as it rolls out the much-anticipated Alexa+ upgrade, a generative AI system aimed at restoring the company's voice assistant to the cutting edge of technology. After a successful US launch last year, the AI-powered Alexa+ is now making its debut in the UK, where Amazon's Alexa devices are found in more than half of all households.

The upgrade presents a significant challenge for Amazon, as the UK and Ireland boast over 40 distinct accents that the

Amazon Aims to Reawaken UK with Alexa+ AI Upgrade

Comments (0)

Related Articles

Upgrade Your Yard with Irrigreen's Smart Irrigation System 3.0

Asus ROG Cetra: Open Wireless Earbuds for Epic Mobile Gaming

Microsoft Trims Copilot Buttons from Windows 11 Apps