Asia Embraces Eurovision: 10-Nation Song Contest Debuts in Bangkok
As the original Eurovision faces divisions, the iconic music competition expands into Asia with a new event in Bangkok, drawing 10 participating countries.
In a bold move to broaden its global reach, the Eurovision Song Contest is set to debut a new spin-off event in Asia this year, just as the original annual competition faces growing discord and boycotts on the eve of its 70th anniversary.
The grand final of the inaugural Eurovision Song Contest Asia will take place in Thailand's capital, Bangkok, on Saturday, November 14th, the Switzerland-based organization announced on Tuesday. Broadcasters from 10 Asian countries have confirmed their participation in the inaugural event, signaling a significant expansion of the beloved music competition.
The move comes as the original Eurovision Song Contest, which has captivated audiences across Europe for decades, grapples with a range of challenges, including political tensions and calls for boycotts, as it prepares to celebrate its landmark 70th anniversary. Despite these obstacles, the organization is doubling down on its efforts to grow the brand, tapping into the vibrant and diverse music scenes of Asia.
Source: The Guardian
