Furniture Store Offers Massive $50M Refund Bonanza if UConn Teams Dominate March Madness
New England furniture chain Jordan's Furniture to reimburse 20,000 customers if both UConn men's and women's basketball teams win NCAA titles
The stakes are sky-high for college basketball players competing in this year's March Madness tournament, but customers of a New England furniture chain stand to win big as well. Jordan's Furniture, a regional retail giant, has announced a remarkable promotion that could see them issuing over $50 million in refunds if both the UConn men's and women's basketball teams reach the NCAA championship games.
The promotion, which applies to customers who made purchases at Jordan's Furniture earlier this year, is a high-risk gamble for the company. With both the UConn men's and women's teams having advanced to the Final Four, over 20,000 customers could be in line for a full refund on their furniture purchases. But the potential payoff for Jordan's Furniture is enormous, as the publicity and goodwill generated by such a large-scale refund program could drive a surge of new business.
{{IMAGE_PLACEHOLDER}}Source: The Guardian
