Hasbro CEO Leverages AI to Innovate Iconic Toy Designs

Hasbro's, the iconic toy and game company, is embracing the power of artificial intelligence (AI) to revolutionize its product design and development process. In an exclusive interview, Chris Cocks, the CEO of Hasbro, reveals how the company is leveraging cutting-edge AI technology, including an AI-powered Peppa Pig, to drive innovation and create captivating new toys for consumers.

Just three years ago, Cocks took the helm at Hasbro, and during his previous appearance on the show, he discussed his plans to collect more data, spin off parts of the company, and explore the future of collectibles, including the then-emerging world of non-fungible tokens (NFTs). However, Cocks is quick to acknowledge that the hype around NFTs has since faded, laughing off the company's earlier forays into that space.

Today, Cocks is excited to share how Hasbro is leveraging AI to enhance its product design and development processes. One of the most innovative applications is the use of an AI-powered Peppa Pig system, which the company has integrated into its design workflows.