McDonald's CEO's Awkward Taste Test Sparks Online Mockery
Video of McDonald's CEO Chris Kempczinski trying the new 'Big Arch' burger criticized for feeling forced and corporate, further distancing him from customers.
When business leaders try to connect with the public on social media, the results don't always hit the mark. Such is the case with McDonald's CEO and President Chris Kempczinski, whose recent video taste test of the company's new Big Arch burger has sparked widespread online mockery.
In the video, Kempczinski appears stiff and uncomfortable as he takes bites of the new menu item, offering vague platitudes about the flavor and texture. His demeanor and responses have been criticized by viewers for feeling overly corporate and forced, further distancing him from the average McDonald's customer.
One Twitter user commented that Kempczinski's
Source: The Guardian
