Microsoft's Build Developer Conference Returns to the Heart of Tech
Microsoft is relocating its annual Build developer conference from Seattle to San Francisco's Fort Mason, capitalizing on the city's AI and tech hub status for a more intimate, focused event.
Microsoft is moving its annual Build developer conference from Seattle back to San Francisco and making some changes along the way. This year, the event will be held at Fort Mason, the former US Army post located in the San Francisco Bay Area, instead of the bustling downtown of Seattle. Microsoft is moving Build to this location to capture the AI buzz of San Francisco and to make the event more intimate.
"There are great conferences that are enormous, and part of it is just the sprawl and scale of it, and there are great conferences that are tiny that are really a personalized experience," says Kyle Daigle, chief operating officer at GitHub.
The move to Fort Mason, a more cozy and contained venue, signals Microsoft's desire to create a more focused, high-impact event for developers. By relocating to the heart of the Bay Area's tech ecosystem, the company hopes to tap into the energy and innovation that permeates the region, particularly around emerging technologies like artificial intelligence.
"San Francisco is the epicenter of so much innovation, particularly in the AI and cloud computing spaces," notes Daigle. "Bringing Build to this location will allow Microsoft to more deeply engage with the developer community and showcase its latest platform advancements."
The shift in venue and focus also reflects Microsoft's evolving priorities under the leadership of CEO Satya Nadella. Since taking the helm in 2014, Nadella has steered the company towards a greater emphasis on cloud computing, developer tools, and emerging technologies like AI and mixed reality.
"Microsoft is doubling down on its commitment to empowering the developer community," says Daigle. "By hosting Build in the heart of San Francisco's tech hub, the company is signaling that it sees developers as key to its future success."
The annual Build conference is a critical event for Microsoft, serving as a platform to showcase its latest software and platform innovations, as well as provide developers with the tools and insights they need to build the next generation of applications and services. With the move to San Francisco, the company is poised to further strengthen its ties with the broader tech ecosystem and drive even greater innovation in the years to come.
Source: The Verge
