Milan Cortina Olympics Shatter Viewership Records, Dominate Beijing Games
The 2022 Milan Cortina Winter Olympics saw a massive 96% increase in US viewership compared to the 2018 Beijing Games, making it the most-watched Winter Olympics since 2014.
The 2022 Milan Cortina Winter Olympics have emerged as a resounding success, shattering viewership records and outpacing the 2018 Beijing Games by a significant margin. According to data released by NBCUniversal, the Milan Cortina Olympics averaged 23.5 million viewers in the United States, making it the most-watched Winter Games since 2014. This represents a 96% increase in viewership compared to the Beijing Olympics four years ago.
The impressive viewership numbers reflect the growing popularity and global appeal of the Winter Olympics, as well as the success of NBCUniversal's programming and marketing efforts. The network's comprehensive coverage, featuring live events, highlight packages, and in-depth analysis, has clearly resonated with audiences across the country.
{{IMAGE_PLACEHOLDER}}Source: Associated Press
