MultiCam: How Camo from Brooklyn Conquered the World
The iconic MultiCam pattern was created by two designers from Brooklyn for the US military. Now it's worn by everyone from babies to federal agents.
MultiCam, the world-famous camouflage pattern, was originally designed for the US military by two unlikely designers - a pair of Brooklyn hipsters. What started as a niche military contract has now exploded into a global fashion and lifestyle phenomenon, with MultiCam appearing on everything from baby clothes to the uniforms of federal agents.
The story of MultiCam's rise to ubiquity is a fascinating look at the evolution of military technology, the power of branding, and the blurred lines between combat gear and everyday fashion. It's a tale that reveals how two creative outsiders were able to develop a pattern that would come to dominate battlefields and city streets alike.
{{IMAGE_PLACEHOLDER}}Source: Wired
