Business
PepsiCo's Savvy Snack Strategy: Boosting Sales with Lower Prices
April 16, 2026
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PepsiCo's move to cut prices on popular snacks like Doritos and Lays has paid off, helping the company win back struggling consumers ahead of the Super Bowl.
PepsiCo, the global snack and beverage giant, has found success in a savvy pricing strategy that is helping it win back struggling consumers. Ahead of the Super Bowl in February, the company cut prices on some of its most popular snacks, including Doritos and Lays, by up to 15%.
The move appears to have paid off, as the company reported strong snack sales in its latest quarterly earnings report. PepsiCo's chief financial officer, Hugh Johnston, attributed the success to the company's ability to
Source: BBC News
