Beauty Brands Under Scrutiny for Marketing Tactics Fueling 'Cosmeticorexia' in Youth

Italian watchdog investigates Sephora and Benefit over marketing tactics that may drive compulsive beauty product use in children, raising health concerns.

In a concerning move, Italian regulators are investigating leading cosmetics brands Sephora and Benefit Cosmetics over claims that their marketing tactics may be fueling an unhealthy obsession with beauty products among young girls, a condition dubbed

Regulator Probes Beauty Brands for Fueling 'Cosmeticorexia' in Young Girls

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