Seafood Industry Bets on Meat-Like Products to Boost Consumption
Seafood industry experts believe Americans will eat more fish and seafood if it's presented in familiar meat-like forms like salami, meatballs, and fried chicken.
The seafood industry is betting that Americans will finally eat more fish and seafood if it looks more like the meat products they are already accustomed to. At the recent Seafood Expo North America in Boston, many seafood products on display resembled familiar meat items such as salami, meatballs, fried chicken, and even breakfast sausage.
Industry representatives say they are aiming to make fish and seafood more appealing to consumers by presenting it in formats that are more recognizable and comfortable. The strategy is based on the idea that Americans, who currently consume less seafood per capita than many other developed nations, will be more likely to incorporate more fish and shellfish into their diets if it is packaged and marketed in ways that mimic the meat products they already enjoy.
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Source: Associated Press
