Tech Giant Yahoo Sells Iconic Engadget Site to Static Media

Yahoo, the tech giant, has announced the sale of its long-running tech news website Engadget to Static Media. The deal, which was signed in early February, is scheduled to close later this March, though the terms of the transaction were not disclosed.

According to a source familiar with the publication, Engadget staff was informed of the impending sale a few weeks ago and has already met with the new owners. This move reflects Yahoo's focus on its core brands, while aligning Engadget with an owner whose primary focus is operating and growing editorial media brands.

In a statement, Sona Iliffe-Moon, Yahoo's chief communications officer, said, "This move reflects Yahoo's focus on our core brands, while aligning Engadget with an owner whose primary focus is operating and growing editorial media brands." The full story can be read at The Verge.

Static Media, the new owner of Engadget, is a company that specializes in operating and growing editorial media brands. The acquisition of Engadget aligns with their focus on expanding their portfolio of tech-focused publications.

The sale of Engadget is part of Yahoo's broader strategy to focus on its core brands and assets. The company has been undergoing a transformation in recent years, streamlining its operations and divesting from certain businesses to better align with its strategic priorities.

The Engadget brand has a long and storied history in the tech journalism landscape. Launched in 2004, the website has been a trusted source of news, reviews, and analysis for tech enthusiasts and industry professionals alike. The site's dedication to providing comprehensive and in-depth coverage of the latest technology developments has made it a go-to destination for tech-savvy readers.

With the sale to Static Media, the future of Engadget remains to be seen, but industry observers are hopeful that the new owners will continue to uphold the publication's commitment to quality journalism and its position as a leading voice in the tech media landscape.