Watch Online: Sneaker Wars: Adidas V. Puma (2025)

Sneaker Wars: Adidas V. Puma is the must-watch documentary that finally tells the untold story behind two of the world's most iconic sportswear empires. Premiering on Disney+ in September 2025, this gripping three-part series reveals how a family feud between brothers Adi and Rudi Dassler transformed the global sports industry forever. With unprecedented access to both companies and insights from legendary athletes and cultural icons, this is essential viewing for anyone interested in business rivalries, sneaker culture, and sports history.

The Story Behind the Sneakers

"The tangled rivalry that shaped sports."

What began as a family partnership became one of history's most bitter rivalries. Through exclusive behind-the-scenes access to both Adidas and Puma, Sneaker Wars: Adidas V. Puma chronicles how two brothers transformed their competition into an industry revolution. Discover how their decades-long feud didn't just divide a company—it fundamentally reshaped modern athletic footwear and sports sponsorship as we know it today.

Release Date & Episode Guide

Sneaker Wars: Adidas V. Puma premiered on September 24, 2025 on Disney+. The complete series consists of 1 season with 3 episodes, with the full run now available to stream.

Status: Series Concluded

Meet the Full Cast & Contributors

This documentary features an impressive lineup of athletes, influencers, and industry leaders sharing their perspectives on the Adidas-Puma rivalry:

• David Beckham
• Usain Bolt
• Noah Lyles
• Winnie Harlow
• Darryl 'DMC' McDaniels
• Elaine Thompson-Herah
• Bjørn Gulden (Adidas CEO)
• Harm Ohlmeyer

Creative Team & Production Details

• Creator & Director: David Beckham, Jack Turner, James Davidson
• Streaming Platform: Disney+
• Production Companies: Studio 99, Matador Content, The Walt Disney Company EMEA
• Origin: United Kingdom & United States
• Genre: Documentary Series
• Viewer Rating: 7.857/10

Where to Watch Sneaker Wars: Adidas V. Puma Online

Sneaker Wars: Adidas V. Puma is available to watch online exclusively on Disney+. All three episodes of the series are now streaming, making it the perfect time to dive into this captivating documentary about one of business history's most dramatic rivalries.

Whether you're a sneakerhead, sports enthusiast, or business history buff, this series offers fascinating insights into how competition drives innovation. Don't miss out—start streaming today on Disney+.

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