Younger Shoppers Revive UK Charity Stores on Struggling High Streets
Secondhand fashion sites like Vinted and Depop inspire young consumers to boost charity shop sales, despite economic challenges.
The UK's charity shops have found an unexpected ally in the rise of popular secondhand fashion platforms like Vinted and Depop - young consumers. Despite facing economic headwinds such as rising energy and employment costs, the charity retail sector experienced a boost in sales last year, thanks to the growing influence of these tech-savvy, thrift-conscious shoppers.
According to industry data, Save the Children's retail sales rose 3% in 2022, with a particularly strong surge in December when the charity saw an 11% jump in revenue compared to the previous year, generating over £1 million for its causes. This trend is mirrored across the charity shop landscape, as younger customers inspired by the convenience and sustainability of online secondhand marketplaces seek out bargains and unique finds in physical stores.
Source: The Guardian
