Smartphone Makers Grapple with Soaring RAM Costs

The ongoing RAM crisis is creating major challenges for smartphone makers of all sizes, as they struggle to balance increased component costs with maintaining affordable prices for consumers. We've spoken to several phone companies at MWC this week, and they've all confirmed that the RAM shortage is hitting hard, with price hikes almost certain to follow.

For a global brand like Xiaomi, volume is one lever the company can pull to offset the rising costs. Angus Ng, Xiaomi's director of communications and public relations, tells us,